Producing, art directing, and designing a 15-year anniversary event means looking forward and back at the same time. Owning every detail as well as looking at the whole picture.

I took responsibility for the whole project, from testing colors in print to making sure the identity held up across every touchpoint. The work involved keeping a complex production consistent while communicating the concept clearly to both the team and the outside world.

We developed bespoke identity and rolled it out across multiple touchpoints — digital and print, including social media invitations, mailers, scented candles, goodie bags, sweaters, and posters.