Längtet
Cost-efficient brand campaign
Client: Studentbostäder i Norden
Agency: Priority
My role: Idea / Art direction / Graphic design / Production
Creative team: Martin Nunes, copywriter
Studentbostäder i Norden launched a new housing queue and approached us with the challenge of driving sign-ups. The goal was clear: go from zero to 10,000 registered users by the end of summer.
Brief
We proposed and created a brand awareness campaign that not only drove sign-ups, but also positioned the brand as trustworthy and relevant among young adults on social media.
By identifying key dates in the school application calendar, we structured a phased campaign strategy designed to purposefully targeted each stage. Using a “Unicorn Method,” we were able to maximize the budget while keeping the execution high-quality and flexible.
The core of the campaign was a TikTok miniseries in two episodes, supported by multiple cut-downs and outtakes tailored to specific needs throughout the summer. We also developed a dedicated campaign identity, optimized for social media and the campaign’s purpose.
The result:
More than double the target, with over 25,000 sign-ups. The campaign also generated external interest, leading to a collaboration and PR activation with MAX Burgers.
