Schweppes
Social Media
Client: Schweppes Sweden
Agency: Shomei
My role: Creative Concept / Art direction / Styling / Production
Creative team: Anna-Karin Elde, Creative Director / Eric Karlsson, Photographer
Schweppes needed a fresh, ownable presence on social media. We responded by building distinct tonalities for each product range, giving every flavor its own attitude, mood, and visual language.
Brief
We handled the whole shoot. From idea to delivery. Concept, set design, styling, photography. Over four years, we continuously produced content for Schweppes’ social media, shaping a recognizable world of cocktails that felt confident, playful, and slightly chaotic.
The work proved strong enough to travel: Schweppes Poland reached out and asked to use the imagery.
